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minimall : faux home range
an arthouse populaire production
Relax and reflect upon the retailing of a commercial fantasy : mall couture, branded lifestyles, extended childhood, haute cartoon character goods … shopping for art, cruising for culture : the merchandise is the message. Designed in London and Born in the USA … minimall, an immersive art and retail makeover mall, a faux home range of mega-visual digital canvases set in their very own baby pink and blue big gingham disruptively patterned play space, with customised sub-sculptural gallery furniture and minimall product ranges, all accompanied by a techno-pleisure ‘music for minimallists’ sonic mnemonic soundtrack for brave new model lifestyles.
Minimall unfolds into themed zones such as Kiddyland, Pet Park, Flower Show, Target Range, Gun Club and Boutique, a mini-vend store offering collectable limited edition ranges of branded apparel, prints, cards, clocks and a minimall : faux home range arthouse retail style-guide catalogue. Visitors to the show are guided around the collection by ‘here to help’ personal lifestyle curators.
playing for your affection : big gingham play safari teddybear trophy play blankets
brave new model lifestyle collections : industrially cute emotionally modified design
from the white cube to the sugar cube